Discover AREA15: Las Vegas' Immersive Playground Hub
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Discover AREA15: Las Vegas' Immersive Playground Hub

October 14, 2025By 961 Interactive

AREA15 is the world's first purpose-built immersive entertainment district, having welcomed over 15 million visitors since opening.

Meow Wolf's Omega Mart

The centerpiece attraction is an interactive art installation where visitors explore a fictional supermarket facade concealing psychedelic deserts and corporate boardrooms while uncovering a narrative about the Dramcorp corporation.

More Experiences

Birdly is a VR flight simulator allowing visitors to soar over cityscapes. Haley's Comet is an indoor zip line spanning the building's length. Wink World features infinity mirror rooms created by Blue Man Group co-founder Chris Wink. Museum Fiasco is a 5,000-square-foot sensory experience using light and geometry.

Expansion

Universal Horror Unleashed, a 110,000-square-foot year-round attraction, opened in August 2025. The site is developing into a 40-acre immersive campus including a decommissioned Boeing 747 converted into an event venue.

Practical Info

General admission (Access Level 0) is free with required reservation. Specific attractions require separate tickets. The venue opens at 11 AM daily and is located at 3215 S Rancho Dr, Las Vegas, NV 89102.

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